AUGMENTED FACT (AR) MATERIAL MARKETING AND ADVERTISING: GENERATING INTERACTIVE AR ENCOUNTERS FOR MERCHANDISE DEMONSTRATIONS OR BRAND STORYTELLING.

What is Augmented Reality?Augmented Actuality is actually a engineering that overlays digital info – photos, textual content, or animations – onto the true planet, normally seen via a smartphone camera or AR glasses. Contrary to Digital Reality (VR), which generates a completely immersive digital environment, AR boosts the consumer's perception